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The Advertiser


Background

  • The Botswana Advertiser - founded in 1971
  • Third largest freely distributed print media in Southern Africa - ABC certified, Email:abc@abc.org.za
  • Affectionately known as a household name in Botswana
  • 100 000 Copies printed weekly and audited by The Audit Bureau of Circulations of Southern Africa (ABC)

Background

  • The Northern Advertiser (TNA) was founded in 1980
  • Second largest freely distributed print media in Botswana - also ABC certified
  • The distribution of TNA is concentrated in Northen Botswana
  • 15 000 Copies printed weekly and audited by The Audit Bureau of Circulations of Southeren Africa (ABC)
 
Business  Property  Motoring  At Your Services Directory  Education  Fun & Games  News  What on  Job Center  Motoring  Classifieds  Accor

Features and Values

Over the last thirty years our publications have evolved
into the most effective advertising medium in
Botswana. Through market research, we
have learnt to apply marketing intelligence,
which enabled us to understand the unique
consumer behaviour and our readers,
nationwide.


Among Many points of value, here is a salient
non-exhaustive summary:

  • Creation of the widst buyers & seller’s market
  • Largest classifieds section in print media
  • Most effrctive motoring market - Home finders
  • Excellent property marketing tool - Property link
  • Directory of services
  • Event planner(What’s on)
  • Entertainment element(Editiorial, puzzles & Games)
  • Targeted Marketing Campaining - Using marketing intelligence
  • Direct distributions(No newsstands, no returns)
  • Demographically targeted - Appropriately balanced based on research and deep distribution planning
  • Free distribution (We choose our reader):
  • Wide reach in a cross-section of the working population
  • Single largest circulation per issue (115,000 for both publications)
  • Third larget audited (VFD) Verified Free Distribution publication in Southern Africa on the Audit Bureau of Circulations’s Certifications